Unlike the press release which presents a specific fact, the press kit allows you to present your company or a project, for example, to journalists so that they can write an article or an interview about you. Keep in mind, however, that over 90% of press kits go unread. If you don't want to end up in the trash, you'll need to pique the interest of journalists and give them something to write about you. How? 'Or' What ? Starting by following the 4 steps below ...